You’ve seen it. An app that looks gorgeous on desktop, then you open it on your phone and something feels… off. The icons are either squinting at you—tiny, cramped, unreadable—or they’re so oversized they’re eating …
Why your App’s first screen is the most important icon design decision you’ll make
Here’s something I find fascinating: most product teams spend months debating features, refining onboarding flows, A/B testing button colors—and then spend about two hours on the app icon. That app icon is the first thing …
The UX audit you can do in 20 minutes (And what to do with what you find)
Most UX audits live inside PowerPoint decks that nobody reads. They’re expensive, they take weeks, and they produce a hundred recommendations that get prioritized down to nothing because nobody knows where to start. I want …
6 UX design trends that will define 2026
I’ve been in this industry long enough to see trends come and go. I’m working with an eCommerce and web design agency since 2003 and founded Iconiza in 2007. Every January, we get bombarded with …